When navigating the world, our brains often use heuristics, mental shortcuts, to make decisions. One of these centers on familiarity. If we’ve used/known/seen something before, we’re likely to choose it over something novel/strange/untested.
from Pocket https://www.artofmanliness.com/articles/sunday-firesides-dont-confuse-familiarity-with-truth/
via CCTV and Alarm Installers
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